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The training programme organised by the District continues, with the aim of improving operators’ digital skills and raising awareness of the importance of digital tools in promoting local businesses and increasing their visibility.

The digital marketing lessons will focus on the effective use of social networks as visibility tools, as well as on e-commerce and online shops, which have become increasingly important in recent years.

The course is completely free of charge. On the registration page, you can choose which lessons you would like to attend.

All lessons will be held in person and will start at 8:30 PM. For organisational purposes, please complete the form to confirm your attendance.

Face masks and a Green Pass are mandatory.

 

Hurry! Places are limited

 

Venues

Lovere – Town Hall – Council Chamber – Via Marconi, 19
Sovere – Auditorium – Via Senator Silvestri
Solto Collina – Town Hall – Council Chamber – Via Gian Battista Pozzi, 6

 

Lesson Programme

WEDNESDAY, 3 NOVEMBER → LOVERE

LESSON 1 – Facebook

• How to optimise your Facebook Page to help people find your local business
• How to create successful Facebook posts
• How to create a sustainable and effective editorial plan

 

WEDNESDAY, 10 NOVEMBER → SOVERE

LESSON 2 – Instagram

• How to create high-quality, engaging content
• Which format should you use? How many hashtags?
• Free and low-cost tools for creating successful images and videos
• How to optimise your Instagram account to help people find your local business

 

WEDNESDAY, 17 NOVEMBER → SOLTO COLLINA

LESSON 3 – Facebook and Instagram Shop

• How to set up a Facebook and Instagram Shop
• How to use hashtags, geotags and tags to reach more people organically

 

WEDNESDAY, 24 NOVEMBER → LOVERE

LESSON 4 – Google My Business

• How to improve your business presence on Google
• Google Posts
• Google Ads

 

WEDNESDAY, 1 DECEMBER → SOVERE

LESSON 5 – Digital Strategies and Campaigns

• How to plan strategic content to acquire and retain customers
• How to create optimised campaigns to reach and convert people near your store
• The funnel for local businesses: how to structure it and which tools to use

 

THURSDAY, 9 DECEMBER → LOVERE

LESSON 6 – Advertising

• How much should you invest, and when? How to allocate your budget sustainably and effectively
• Instagram or Facebook Ads: where is it worth investing?
• How to create successful ads
• Statistical data analysis

 

WEDNESDAY, 15 DECEMBER → SOVERE

LESSON 7 – Instagram Storytelling

• How to create successful Instagram posts
• How to create Stories and Reels to reach and engage more people
• When to post and how often to post